Privacy Policy

Effective date: 19/10/2025

Applies to: www.appthecleaner.co.uk and all related subdomains, product subpages (including APP Gold, APP Black Diamond, APP Marine, and APP Aero), and mobile applications (if applicable)

1. Who We Are

This website is operated by Ophelia Mer Ltd.

Ophelia Mer Ltd ("we", "our", or "us") acts as the data controller for personal data collected through this website and all associated UK activities relating to APP The Cleaner products.

Company name: Ophelia Mer Ltd
Registered office: Manfield House, 1 Southampton St, London WC2R 0LR, United Kingdom
Contact email: info@appthecleaner.co.uk

2. Scope

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you interact with us via the APP The Cleaner UK website, product subpages, or any direct communications.
It does not cover third-party websites, links, or services that are not operated by Ophelia Mer Ltd.

3. Data We Collect

We only collect the minimum information required to operate effectively, fulfil orders, and maintain communication with you.

a) Information you provide directly

Contact details such as your name, email address, phone number, and postal address
Order and delivery details
Enquiries, messages, or feedback submitted through our contact forms or email
Marketing preferences and consent choices

Payment details (e.g., credit card numbers) are processed securely by approved payment providers and are never stored by Ophelia Mer Ltd.

b) Information collected automatically

When you visit our website, we may automatically collect:

Device and browser type, IP address, and general location (for fraud prevention and analytics)
Usage data such as pages visited, time on site, and click interactions
Cookie preference information

c) Information from third parties

We may receive limited data from:

Payment processors and delivery couriers (to complete your order)
Email and CRM service providers (to manage communications you opt into)
Analytics and advertising partners (only where you have consented to optional cookies.

We do not intentionally collect or request sensitive (special category) personal data. Please avoid submitting such information.

4. How and Why We Use Your Data

We process personal data only where lawful and necessary.
Below are the primary purposes and legal bases for doing so:

Order Fulfilment and Customer Service
We use your information to process purchases, arrange deliveries, manage returns, and respond to customer enquiries. This processing is necessary for the performance of a contract with you.

Website Security and Functionality
We collect limited technical information to operate and protect our website, prevent fraud, and maintain system integrity. This processing is carried out under our legitimate interests in running a secure online service and to meet our legal obligations regarding data protection.

Marketing Communications (Optional)
If you subscribe to our newsletter or choose to receive updates, we will send you marketing communications based on your consent. You can withdraw your consent at any time by clicking the unsubscribe link in our emails or by contacting us directly.

Analytics and Improvement

We analyse website usage to understand visitor behaviour and improve the performance of our site. This may be done with your consent (for non-essential cookies) or on the basis of our legitimate interests where the data is aggregated and anonymised.

Legal Compliance
We may process and store certain information to maintain accurate business records and to respond to lawful requests from public authorities. This processing is necessary to comply with our legal obligations.

5. Cookies

Cookies are small files that help us ensure the website works properly and improve your browsing experience.

Essential cookies are necessary for website operation and security.
Optional cookies (analytics or advertising) are only used with your explicit consent.

We may use services including but not limited to Google Analytics, Facebook Pixel, and other analytics or advertising platforms where you have provided consent.

You can manage your cookie preferences at any time via the cookie banner or your browser settings. Some functions may not operate correctly without essential cookies.

6. Data Sharing

We only share personal data with trusted third parties where necessary for our operations, including:

Hosting and IT infrastructure providers
Payment processors
Couriers and delivery partners
Customer relationship and email service providers (such as Mailchimp, Klaviyo, or similar platforms)
Analytics or advertising partners including Google Analytics, Facebook, and similar services (only where consented)
Professional advisers, insurers, or legal representatives (where required)
Government authorities or regulators (where legally obligated)

All third-party processors are contractually required to keep your data secure and use it only for authorised purposes.
We never sell your personal data to anyone.

7. International Transfers

Some of our service providers may be located outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place to protect your data in accordance with UK data protection law.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described above or to comply with legal obligations:

Order and transaction records: typically six years (for accounting and tax purposes)
Marketing contact information: until you unsubscribe or request deletion
Customer correspondence: as long as needed to resolve and document any issue
Cookies: for the duration specified in your cookie settings

Once data is no longer needed, it is securely deleted or anonymised.

9. Your Rights

Under UK data protection law, you have the right to:

Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data where appropriate
Restrict or object to certain types of processing
Request portability of your data to another controller
Withdraw consent at any time (for example, to stop marketing emails)

To exercise these rights, contact us at info@appthecleaner.co.uk

We may need to verify your identity before acting on your request and will respond within one month of receiving a valid request. In complex cases, we may extend this by a further two months and will inform you of any such extension.

You have the right to lodge a complaint with your data protection authority if your data protection rights have been violated.

10. Children

Our website and services are intended for users aged 16 and over. We do not knowingly collect or process data from anyone under this age without appropriate parental or guardian consent.

11. Security

We maintain appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure. We implement industry-standard safeguards including encrypted connections (HTTPS), access control, and regular system reviews.

12. Third-Party Links

Our website may contain links to third-party sites or integrations with external platforms.
We are not responsible for the privacy or security practices of those websites. Please review their privacy policies before providing any personal data.

13. Updates to This Policy

We may update this Privacy Policy periodically to reflect legal, technical, or business changes.
Updated versions will be published on this page with a revised "Effective date."
If changes are significant, we may provide additional notice (for example, via email or a site banner).

14. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how your data is handled, please contact:

Ophelia Mer Ltd

Manfield House, 1 Southampton St, London WC2R 0LR, United Kingdom

Email: info@appthecleaner.co.uk

(Please include "Privacy" in the subject line for faster handling.)